Visual Rhetoric Analysis Essay Example | Topics and Well Written Essays - 750 words

Visual Rhetoric Analysis - Essay ExampleToday Herms fashion house is an component part of the upmarket, it means that it produces extravagance goods and doesnt connect itself with a mass market. Herms clothes and leather goods are important elements in every celebritys wardrobe - silk Herms scarves were worn by princesses and duchesses and leather stunners became so popular among worlds beau monde, that some of the feignings were named after famous personalities (like Birkin bag after actress Jane Birkin or Kelly bag after Grace Kelly) and became iconic to every fashionista.This ad was made for Fall 2008 campaign for Herms and it shows an Indian girl between two elephants, standing on the ground, covered with flowers. Girl wears white shirt and jacket, her pants and boots are also made in white tints. Outfit is chosen smartly because a model has dark skin and her whole look with such contrast appears to be quite good. Elephants pictured here are also wearing their outfits their eyes are circled with ethnic symbols and their paws are coloured in orange and pink. In fact, the whole image is very harmonic in color combination white element in the centre with two dark parts by the sides, that finally is matched with orange and pink on the ground.Orange Herms et Rose Indien that is the name of this advertisement, barely a closer look to this phrase has to be made. Basically, Herms chose India and elements of Indian culture in their ad, and it can be explained by the genuine beauty of authentic Indian cultural dominants beautiful women, pleasant color matches, silent grace of elephants in the context of pure nature. But what was the aim of this ad? What audience does Herms address to? Apparently, not to the people who inhabit India in its most parts. As was pointed out earlier, Herms is a luxury brand, worn by celebrities, so, we can get an assumption that this ad is appealing to the feelings of rich people about beauty of